Business Brokers
Business Brokers for Main Street & the Lower Middle Market
A business broker runs the sale of your company end to end: valuation, buyer outreach, negotiation, and close. Iconic pairs that with advisors who have sat on your side of the table and a platform that shows you every step. We work with owners of businesses up to $100M in revenue, across every major sector.
Advisor-led. Confidential. Businesses up to $100M in revenue.
- $2.3B+
- Transaction value
- 40+
- Years M&A experience
- 16+
- Industries of strength
- Nationwide
- Market coverage
What business brokers actually do
Selling a company is a full-time job on top of the one you already have. A good business broker takes the process off your desk and runs it the way a bank would run a larger deal, with a real valuation, a confidential marketing effort, and a disciplined negotiation.
A price you can defend
We build the valuation from your actual financials, not a rule of thumb, so you go to market with a number that stands up to buyer scrutiny.
A confidential process
Your business is marketed under NDA. Employees, customers, and competitors do not learn it is for sale until you decide to tell them.
Qualified buyers, not tire-kickers
We syndicate to a vetted buyer network and screen interest before it reaches you, so your time goes to conversations that can actually close.
How selling with an Iconic broker works
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Onboarding
We align on your objectives, gather your financials, and formalize the engagement so everyone knows the plan.
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Transaction materials
We analyze the numbers and build the marketing package and investment model buyers will see.
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Marketing & buyer development
We run confidential outreach to qualified buyers, manage NDAs, and bring you serious interest.
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LOI & due diligence
We help you compare offers, select the strongest letter of intent, and guide diligence to protect the deal.
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Agreement & close
We negotiate the purchase agreement and manage closing to a clean transfer of ownership.
Find a business broker in your market
Iconic is a national firm. Our advisors work with owners across the country, and our deal platform keeps the process consistent whether your buyer is down the street or three states away. Start with your market below.
Metro areas
- Asheville, NC
- Atlanta, GA
- Austin, TX
- Baltimore, MD
- Baton Rouge, LA
- Boise, ID
- Boston, MA
- Buffalo, NY
- Charleston, SC
- Charlotte, NC
- Chattanooga, TN
- Chicago, IL
- Cincinnati, OH
- Cleveland, OH
- Colorado Springs, CO
- Columbus, OH
- Dallas–Fort Worth, TX
- Denver, CO
- Detroit, MI
- Fort Lauderdale, FL
- Greenville, SC
- Houston, TX
- Indianapolis, IN
- Jacksonville, FL
- Kansas City, MO
- Las Vegas, NV
- Long Island, NY
- Los Angeles, CA
- Louisville, KY
- Memphis, TN
- Miami, FL
- Milwaukee, WI
- Minneapolis, MN
- Nashville, TN
- New Orleans, LA
- New York City, NY
- Oklahoma City, OK
- Omaha, NE
- Orange County, CA
- Orlando, FL
- Philadelphia, PA
- Phoenix, AZ
- Pittsburgh, PA
- Portland, OR
- Raleigh, NC
- Reno, NV
- Richmond, VA
- Sacramento, CA
- Salt Lake City, UT
- San Antonio, TX
- San Diego, CA
- San Francisco Bay Area, CA
- Sarasota, FL
- Seattle, WA
- Spokane, WA
- St. Louis, MO
- Tampa, FL
- Tucson, AZ
- Virginia Beach, VA
- Washington, DC
All 50 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Frequently asked questions
What does a business broker do?
A business broker manages the sale of a privately held company from start to finish: valuing it, packaging the financials, marketing it confidentially to qualified buyers, and negotiating the deal through to close. The goal is to run a competitive, discreet process so the owner can keep running the business while it sells.
How much does a business broker charge?
Most business brokers work on a success fee, a percentage of the final sale price paid at close, sometimes with a smaller upfront or monthly work fee. The exact structure depends on the size and complexity of the deal, so ask any broker to put their full fee schedule in writing before you engage.
How do I find a business broker near me?
Start with the market that fits your business, then look for an advisor with real experience selling companies your size and in your sector. Iconic works with owners nationwide, so "near me" matters less than fit. Pick your market below to get started.
Do I need a broker to sell my business?
You can sell without one, but most owners find a broker earns their fee by reaching more buyers, holding the line on price, and keeping the sale confidential. Selling on your own means running that process yourself while also running the company.
What should I ask a business broker before hiring one?
Ask how they arrive at a valuation, how they keep the sale confidential, what their buyer network looks like, how they are paid, and to walk you through a recent deal similar to yours. Clear, specific answers are a good sign.
Are business brokers worth it?
For most owners selling a business worth six figures or more, yes. The value shows up in a stronger buyer pool, a defensible price, and a process that protects confidentiality. The right test is whether the broker can clearly explain how they will do those three things for your business.
Thinking about selling? Start with a conversation.
Tell us a little about your business and an advisor will walk you through what a sale could look like. No obligation, fully confidential.