Business Valuation
Business Valuation, Grounded in Your Financials
A business valuation answers one question, what would a buyer actually pay, with a number you can defend. Get a free, secure valuation from an Iconic advisor, built from your real earnings and market comparables, for owners of companies up to $100M in revenue.
Earnings-based. Market-benchmarked. Businesses up to $100M in revenue.
- $2.3B+
- Transaction value
- 40+
- Years M&A experience
- 16+
- Industries of strength
- Nationwide
- Market coverage
Complimentary Business Valuation
Get a free, secure valuation with no cost and no obligation
Iconic’s valuation is straightforward and built for busy owners. Complete a short questionnaire in our web app, share your financials securely, and an advisor returns a preliminary valuation at no cost: a clear picture of your business’s market value whether you’re planning to sell or just exploring your options.
- A short, secure questionnaire: a few financial details, no document upload to start.
- An advisor reviews it and returns a preliminary value range at no cost.
- Use it to plan, prepare, or decide whether to go to market. No obligation either way.
What goes into a business valuation
A number pulled from a rule of thumb is easy to produce and easy for a buyer to pick apart. A real valuation starts with your earnings and ends with a range you can stand behind.
Built from your financials
We normalize your earnings to show what the business truly makes for an owner, the number buyers actually price against.
Benchmarked to the market
Your value is checked against multiples and comparable sales in your sector and size range, not a generic formula.
A range you can use
You leave with a defensible value range and the reasoning behind it, whether you sell now or in a few years.
How we value your business
-
Share the basics
Start the questionnaire or send us your financials: revenue, cash flow, and a short profile.
-
We normalize the earnings
We adjust for owner add-backs and one-time items to reveal true, transferable earnings.
-
We benchmark it
We apply sector and size-appropriate multiples and compare against real transactions.
-
You get a range
You receive a value range and the drivers behind it, plus what would move it higher.
Frequently asked questions
How is a business valued?
Most small and mid-sized businesses are valued off their earnings, typically a multiple of SDE or EBITDA, adjusted for growth, risk, and what comparable businesses have sold for. Larger or faster-growing companies may also be valued on revenue or discounted cash flow.
How much is my business worth?
The honest answer is a range, not a single figure, until someone reviews your financials. A business valuation turns your earnings and market comparables into a defensible range you can plan and negotiate around.
What valuation multiple should I expect?
Multiples vary widely by industry, size, and growth. A rule-of-thumb multiple is a starting point, not an answer. The multiple a buyer will actually pay depends on how clean, durable, and transferable your earnings are.
How do you value a business for sale?
We normalize your financials to show true owner earnings, apply market-based multiples for your sector and size, and sanity-check the result against comparable transactions. The output is a range you can take to market with confidence.
How much does a business valuation cost?
A preliminary valuation from Iconic is complimentary, with no cost and no obligation. A formal, third-party appraisal for legal or tax purposes is a separate, paid engagement; most owners exploring a sale start with the free valuation first.
Is an online valuation calculator accurate?
A calculator is a fast, useful starting point. It gets you a ballpark from a few inputs. It cannot see the details that move a real offer, like customer concentration or add-backs, so treat it as step one, then have an advisor refine it.
Prefer to send your details directly?
Rather not use the questionnaire? Share a few details here instead and an advisor will follow up with your valuation. Same result, still no cost.